CONTEXT
To stand out in a competitive market, Subway revitalized its “Star” loyalty program in collaboration with influencer Joel, targeting young adults with humorous content. This strategy aimed to engage a tech-savvy audience through daily scenarios that highlight the benefits of the program.
OPPORTUNITY
The collaboration with Joel allowed Subway to increase its visibility and consumer engagement. The entertaining and informative content encouraged social sharing, increasing program enrollment, and improving the brand's perception as listening to its customers.
