PROJECTS

Old Spice has launched a festive promotional campaign for its personal care products, including deodorants, shampoos, and body washes, in collaboration with comedians Tai TL and Joel Esso. This Christmas commercial operation was characterized by a series of humorous skits, where Tai and Joel used Old Spice products in comic scenarios related to holiday preparations. The artistic direction of the campaign was based on a festive atmosphere, integrating Christmas visual elements.

The collaboration with Tai TL and Joel Esso allowed Old Spice to boost its marketing strategy during a key period of the year. By partnering with these talents known for their humor and their large audience, Old Spice not only increased its visibility but also created a deeper and humorous connection with its consumers. This approach helped to distinguish the brand in a very competitive market, combining humor with the promotion of personal care products during the Christmas shopping season.