CONTEXT
“Occupation Hood” is an innovative project created by comedian and influencer Tai TL during the lockdown period due to the COVID-19 pandemic. Originally designed as a live dating show on Instagram every Sunday, this project quickly garnered attention by offering engaging and interactive entertainment. The show, broadcast from Tai's room, allowed viewers to relax and decompress during the difficult months of lockdown, becoming a cultural phenomenon in Montreal.
OPPORTUNITY
The success of “Occupation Hood” opened new doors for Tai TL, allowing them to translate the energy and charisma of their livestreams into live performances. The project culminated with a 90-minute show at Just For Laughs, marking a significant transition from virtual performances to live shows, and solidified his reputation as an influencer who can connect genuinely with his audience. This evolution illustrates how content creators can use social media to build a strong and diverse audience.
