CONTEXT
Boustan, a famous Lebanese fast-food chain, has teamed up with Canadian influencer Safwan for a touching humanitarian campaign broadcast on Instagram. This initiative, which focuses on generosity and community, allowed Safwan to help prepare and distribute 200 meals — 100 pitas and 100 bowls — to underprivileged people on the streets. The campaign captured moving moments of sharing and gratitude, reinforcing Boustan's message of solidarity.
OPPORTUNITY
This collaboration offered Boustan an exceptional platform to strengthen its brand image as a socially responsible company. By highlighting his charitable actions, Boustan has not only drawn attention to his social responsibility efforts but has also solidified his connection with a customer base that values community engagement. For Safwan, this campaign was an opportunity to show her commitment to meaningful causes, expanding her influence far beyond humor and entertainment.
